Fairlife, a popular dairy brand known for its high-protein milk products, has recently been hit with a class-action lawsuit. The lawsuit alleges that the company falsely advertised its products as being sourced from humane and ethically treated cows when in reality, their cows were subjected to inhumane conditions and animal cruelty. If you have been a consumer of Fairlife products and wish to seek compensation, you might be wondering how to join the lawsuit and get your money back. This blog will guide you through the process and help you understand the Fairlife class-action lawsuit better.

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Background on the Fairlife Class Action Lawsuit

In June 2019, an undercover video was released by the animal rights organization, Animal Recovery Mission (ARM), exposing animal abuse and inhumane living conditions at Fair Oaks Farms, one of Fairlife's key suppliers. The video showed workers kicking, dragging, and beating cows, as well as calves living in filthy conditions. This shocking revelation led to public outrage and subsequent investigations against the company.

The class-action lawsuit alleges that Fairlife falsely advertised its products as being sourced from cows that were treated humanely and ethically and that they engaged in deceptive marketing practices. Consumers who purchased Fairlife products under the assumption that they were making an ethical choice have been misled, and as a result, may be entitled to compensation for their purchases. 

What is a Class Action Lawsuit?

A class action lawsuit is a type of legal action in which a large group of people collectively bring a claim to court or in which a certain class of defendants is being sued. This type of lawsuit is often used when a large number of people have suffered similar harm or have similar claims against a defendant, making it more efficient to combine their cases into one action rather than pursuing individual lawsuits. In a class action, a representative plaintiff (or plaintiffs) acts on behalf of the entire group, and any judgment or settlement in the case typically applies to all members of the class.

Joining the Fairlife Class Action Lawsuit

If you have purchased Fairlife products and believe that you were misled by the company's marketing claims, you may be eligible to join the class-action lawsuit. The first step in joining a class action lawsuit is to find out if one has been filed in your jurisdiction. You can do this by conducting an online search or contacting your state's attorney general's office.

Once you have located a class-action lawsuit against Fairlife, you will need to determine if you qualify as a class member. Generally, class members are individuals who have purchased the defendant's product or service during a specified time period and have been affected by the wrongful conduct alleged in the lawsuit.

In the case of the Fairlife class action lawsuit, class members would typically be consumers who purchased Fairlife products under the assumption that they were sourced from ethically treated cows.

To join the class action lawsuit, you may need to provide proof of purchase, such as receipts or bank statements, to demonstrate that you bought Fairlife products within the specified time frame. In some cases, you may also need to fill out a claim form or contact the law firm representing the class to have your name added to the list of class members.

It is important to note that by joining a class action lawsuit, you are agreeing to be represented by the attorneys handling the case and to accept any settlement or judgment awarded by the court. This means that you will not be able to pursue an individual lawsuit against Fairlife for the same issue.

Possible Compensation and Settlements

The goal of a class-action lawsuit is to obtain compensation for the class members who have been affected by the defendant's alleged wrongful conduct. In the case of the Fairlife class-action lawsuit, this may include refunds for the cost of the purchased products or damages for any emotional distress caused by the company's deceptive marketing practices.

The amount of compensation awarded in a class-action lawsuit depends on the specifics of the case and the number of class members involved. Settlements can vary greatly, and it is difficult to predict the exact amount each class member may receive. In some cases, settlements may involve non-monetary benefits, such as changes in the defendant's business practices or the implementation of new regulations.

It is important to keep in mind that class action lawsuits can take a significant amount of time to resolve, sometimes even years. The legal process involves multiple stages, including discovery, negotiations, and possibly a trial. Throughout the process, the attorneys representing the class will work to gather evidence, build a strong case, and negotiate a fair settlement on behalf of the class members.

What to Do If You Are Not Satisfied with the Class Action Outcome

If you join a class-action lawsuit and are not satisfied with the outcome, you may have limited options. As a class member, you are bound by the settlement or judgment awarded by the court, and you cannot pursue an individual lawsuit against the company for the same issue. However, if you believe that the settlement or judgment is unfair or that the attorneys representing the class have not acted in your best interest, you may have the option to object to the settlement or appeal the judgment.


The Fairlife class action lawsuit highlights the importance of holding companies accountable for their marketing claims and business practices. If you have purchased Fairlife products under the assumption that they were ethically sourced, you may be entitled to compensation by joining the class-action lawsuit. By participating in the lawsuit, you can help ensure that Fairlife is held accountable for its alleged deceptive marketing practices and that other consumers are not similarly misled in the future.

Remember, the legal process can be complex and lengthy, so it is crucial to stay informed and consult with an attorney if you have any questions or concerns about joining the class action lawsuit. By being proactive and taking the necessary steps to seek compensation, you can play a role in making a difference for yourself and other consumers who have been affected by Fairlife's alleged misconduct.